Solving the Buyer Formula Workshop January 31

Companies in the early stages of their business planning struggle to understand the best way to support the buyer journey through their website and marketing tactics, in order to drive leads and sales.

There are specific things buyers need to know and understand about a product and service. Their tendency is to look online; they do so long before they may buy from you and before you believe they are looking for a solution to a problem.

If you are struggling with developing a solid online lead management process for your business and are shooting out marketing tactics that are not producing measurable results, then this workshop is for you. But be prepared – there are valuable workbooks and homework is required for this workshop. This is a hands-on workshop, not just theory. You will leave with a plan in hand to improve lead management in your business.  Marie wants to enable you to hit the ground running at the end of the session.

Join us for this three hour intensive working session with 30-year strategic marketing veteran Marie Wiese.  Marie is a Spark Centre Advisor and founder of Marketing CoPilot Inc. - an award winning marketing consultancy dedicated to helping companies turn web presences into most powerful sales tools.

During this very hands on, interactive session, Marie will take participants through the Buyer Formula including:

• Developing a powerful emotional trigger that brings potential buyers to you in the awareness stage of purchase making
• Developing a Buyer Persona in order to develop content that buyers require, to choose you
• How to map this to your web presence and create conversion markers that will signal where a buyer is in their journey

Requirements - attendees should note the following:

• This workshop is ideal for Discovery stage clients
• You should have at least 1 paying client – in order to have data for a class exercise
• Once you register, you will receive a homework assignment that must be completed and brought to the workshop